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Water Cube Joins Hands with the Forbidden City to Host Culture & Creation Experience Expo
2017-08-16

On August 15, Culture & Creation Experience Expo “from Ice Play to Ice Cube”, co-hosted by the Water Cube and the Forbidden City, was opened. Joint expo traced the development history of the Chinese ice sports by restoring the scenes of “Ice Play”, warming up for the 2022 Olympic Winter Games. At the same time, the cartoon image of “Water Cube Companions” was simultaneously launched in the form of brand cooperation, shaping the new IP culture of Water Cube.

 

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