At AM 8 on April 23, invested and operated by Inter Sports (a subsidiary of Beijing Beiao Group Corporation), “2017’ Yangzhou Jianzhen International Half Marathon” fired a shot in Yangzhou Marathon Park. This event was categorized into Half Marathon, 10 KM, Mini Marathon and other items, and attracted 35,000 players from 43 countries and regions.
Year of 2017 marks the second year of cooperation between Inter Sports and Organizing Committee of “Yangzhou Jianzhen International Half Marathon”. As an exclusive investment partner, Inter Sports shoulders full responsibility for the operations, and harvests outstanding results. This year’s sponsorship earning is 50% higher than that in 2016. Through marketing channel, Inter Sports signs a contract with BAIC BJEV (exclusive sponsor of automotive category), which expands sponsor base. In addition, promotional activities of “Yangzhou Jianzhen International Half Marathon” gain significant outcomes. Before this event, advertising video was under rolling broadcast on CCTV5, and a special program was produced to cause a sensation. During this event, CCTV5 was invited to make live broadcast, and many stars served as interaction guests. At the same time, advantages of new media communication were brought into full play. Page views of WeChat Account of “Yangzhou Jianzhen International Half Marathon” constantly increased and many push articles saw page views of over 10,000, which came out top in new media operations for Chinese running events.