April 2 was the 10th World Autism Awareness Day. The Water Cube held again series of public welfare activities of “Light a Blue Lamp” to call for caring the people with autism. Jointly sponsored by Overseas Chinese Charity Foundation of China, Beijing Cultural Development Foundation and National Aquatics Center, the event consisted of “the 2nd Special Youth Development Forum”, Arts Care Scheme, Special Group’s Tour in the Water Cube, Charity Party and Ceremony of “Light a Blue Lamp”, aiming to help the people with autism in practice by driving inclusive education and supported employment.
On the day of the event, “The Water Cube Charitable Foundation” was officially co-launched by Beijing State-owned Assets Management Co., Ltd. and National Aquatics Center. It is a special fund of Overseas Chinese Charity Foundation of China. On the same day, the Water Cube first released public benefit micro-documentary Blue Love, which reveals the realistic difficulties encountered by people with autism and demonstrates the efforts made by the group and individuals who research and care the people with autism. As the special supporting organization, Capital Healthcare Group attended “the 2nd Special Youth Development Forum”. With regard to autism intervention and treatment, Beijing Huimin Children’ Hospital of Traditional Chinese Medicine under Capital Healthcare Group is competent in research and exploration of children’ intelligence assessment, autism screening and identification of children’ physical fitness.
Headquarters and some second-level enterprises of Beijing State-owned Assets Management Co., Ltd. worked together to plan the interaction between secondary brands. The official accounts of the Water of Cube, Beijing State-owned Assets Management Co., Ltd., BSD, Capital Healthcare Group, CHJ-Care, Beijing Beiao Group, the Bird’s Nest, Intech Rehab, and Beijing Aiyuhua Hospital reported and promoted the event with number of visitors over 70,000, winning more than 280 likes. Moreover, CCTV, BT V, Xinhua News Agency, China News Service, People’s Daily, Beijing Daily, Tencent, Sohu, www.toutiao.com, Beijing Time and other media also reported the event, Phoenix Public Welfare and Xinhua Public Welfare made related special report, and CCTV5 and Beijing Youth Daily forwarded event-related microblog report. Influence of the event and brand reputation are greatly improved.