On March 5, 2017, three-day FINA World Diving Series 2017 (Beijing Stop) rang down the curtain in “Water Cube”. This event was co-organized by Inter Sports, a subsidiary of Beijing Beiao Group. 70 top athletes from 15 countries and regions participated in. After ten competition item, the Chinese Diving Team won nine gold medals. The British athlete won gold medal of Men's Diving 3m Springboard. This year marks the seventh track record of FINA World Diving Series in “Water Cube”. “Water Cube” and Inter Sports have cooperated for consecutive seven years.
Through WeChat Mall, Tmall Flagship Store, ticketing companies, on-site book office and other multiple channels, “Water Cube” is engaged in ticket sales. On the first event day, JD Water Cube Flagship Store was inaugurated so as to raise the ticket sales. At the same time, “Water Cube” launches ticketing promotion cooperation with ICBC head office, ICBC E-Mall, JD Campus, JD Baitiao and the like. Attendance rates of morning and afternoon sessions were 38.4% and 57.6% on average, respectively. Wu Minxia, Qin Kai, He Zi, He Chong and other Olympic stars watched the event on the site. Water Cube Swimming Club also invited members of China Union of Swimming Clubs to watch the event. Nearly 200 persons from eight swimming clubs of Beijing and the surrounding areas participated in this event.
CCTV-5 made live broadcast for this event. Xinhua News Agency, China News Service, www.cnr.cn, China Sports Daily, Beijing Daily, Beijing Youth Daily, Sohu, Tencent and other media gave follow-up news reports. “Water Cube” also made live broadcast through official Weibo. The topic entitled “Watching Diving Event in Water Cube” on official Weibo was cumulatively clicked by over 4.2 million persons.