On January 14, 2017, the 8th “Bird’s Nest Happy Ice and Snow Season” was fully unveiled, and the opening ceremony was successfully held on the same day. Wu Xiaonan (Vice President of BSAM) attended the opening ceremony. Gao Yunchao (Deputy Director of Beijing Olympic City Development Center), Yang Ping (Deputy Director of Beijing Olympic Green Administrative Committee), Yan Naxin (Director of Beijing Winter Sports Administration Center), other leaders and representatives of partners and sponsors of “Bird’s Nest Happy Ice and Snow Season” were also present.
At the scene, guests presented sample tickets of “Bird’s Nest Happy Ice and Snow Season” to the adolescent representatives. Yang Cheng (Leader of Beijing Curling Team) and Xu Wenlong (a skiing champion) showed curling show and cross-country skiing techniques, respectively. More than 30 mainstream media made news coverage for this event, including Xinhua News Agency, CCTV, BTV, the Central People's Broadcasting Station, Beijing Sports Broadcasting, People's Daily, Beijing Daily, Beijing Evening News and Beijing Morning Post.
According to the statistics, since dedicated ticket-free booking platform was initiated on December 31, 2016, over 2,000 eligible children and adolescents passionately have made their appointments within two weeks.