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BSAM Culture and Sports Business Units Appeared together in 2016’ Beijing Olympic Green Business Promotion for Large-scale Events and Tourism Products, and Attracted Extensive Attention from the Media
2016-06-28

On June 28, the National Stadium, Beijing National Aquatics Center and Inter Sports (a subsidiary of Beijing Science Park Development Group) jointly made debut in 2016’ Beijing Olympic Green Business Promotion for Large-scale Events and Tourism Products.

Relevant heads of the National Stadium exchanged views with the attending parties in terms of large-scale event introduction into the Bird’s Nest, tourism development, smart venue construction and new media communication. The Bird’s Nest Commercial Company presented business cooperation roadshow for the Bird’s Nest International Fashion Season. The Bird’s Nest Culture Center signed a contract with ERUN360.COM on the site, with a view to settling the US Running Godfather Jeff Galloway’s Running Training Camp in the Bird’s Nest Culture Center. Co-founded by the National Stadium and Inter Sports. The ongoing “Bird’s Nest” Running Lab Project has been steadily under construction. Under the agreement, both parties will set up a cultural base under running theme in the “Bird’s Nest” in the next decade, which will present marathon training camp, marathon contest and other mass sports activities for the majority of runners. Beijing National Aquatics Centre introduced two projects of smart venue construction, i.e., “Colorful ? Water Cube” APP and Swimming Training Management Platform. “Colorful ? Water Cube” APP is available for visitors to customize LED lighting effects at night, and achieve real-time interaction between people and architecture. Swimming Training Management Platform enables real-time natatorium inquiry, training appointment, trainer comment, social networking and other interactive features. By means of an innovative swimming training management platform, Beijing National Aquatics Center gives birth to the mature swimming venue management mode.

The abovementioned projects aroused enthusiastic responses from all attendees. Beijing TV Station, People’s Daily, Xinhua News Agency and many other mainstream media made news coverage for highlighted projects of the National Stadium and Beijing National Aquatics Center.

(Contributed by the National Stadium, Beijing National Aquatics Center and Beijing Beiao Group Corporation)
 

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