On March 29, “The Road towards Rio—New Product Release Conference and the Internet Sales Launching Conference for Franchised Commodities of Rio 2016 Olympic Games” was held in Cultural Center of “Bird's Nest”. Li Hua (Director of Market development Department of the Chinese Olympic Committee), Sylmara Multinin (Franchising Director of the Organizing Committee for Rio 2016 Olympic Games), the officials of Brazilian Embassy in China and Wu Xiaonan (Vice President of BSAM) attended.
This release conference not only unveiled the Olympic franchised products with focus on “Large-paper Edition of Commemorative Stamp for Rio 2016 Olympic Games”, but also announced that franchised commodities would be sold via sales channels as specified on official website of the Chinese Olympic Committee. For the first time, the Olympic franchised commodities of the Chinese Olympic Committee will be sold on the Internet.
(BSAM)
