On March 18, co-sponsored by Beijing Artists Management Corp., Ltd (a subsidiary of Beijing Beiao Group) and Hebei JoyTitan Entertainment, “Maple Charms and Wonderful Music—Symphony and Chorus Concert for the Youth Dance under String Music” was on show in Beijing Youth Theatre. A Canadian Professional performance group staged pop, jazz, folk ballad, traditional Chinese music and other multi-style performances. This orchestra has toured dozens of countries and regions, which also set a symphonic record for “hundred-person dance under string music”.
BJAMC took advantage of WeChat, Weibo and other new media marketing tools to publicize and promote this concert, and accurately targeted the audiences. As a result, tickets were sold out within a very short period. All high-priced tickets were even booked before the sale. On-site attendance reached up to 95%.