International Sports, Co., Ltd, a subsidiary of BEIAO, organized the 2015 Audi Football Summit on July 18, 2015, where The Bundesliga champion FC Bayern Munich outscored their la Liga opponent, Valencia CF, 4:1.
Intersports’ involvement ensured quality across all operations, including live CCTV-5 broadcast. Both teams viewed the match in high regards, starting with most of their first squad, such as Bayern’s Muller, Lahm, and Alonso. With head coach Guardiola at the helm, fans across the nation were able to enjoy a spectacular match. The live audience filled the Bird’s Nest’s allotted capacity of 49,000, with Bayern Munich announcer Stephen Lehmann giving the viewers an authentic Bayern experience.
Following the completion of the friendly, both teams, members of the audience, sponsors, as well as media organizations all expressed their satisfaction with the match. This event furthered Intersports’ presence as an established international football promoter for events in the Bird’s Nest. As the large-scale, international sports promotion subsidiary of Beijing State-Owned Assets Management Co.Ltd, Intersports collaborates with fellow BSAM companies Beijing National Stadium (Bird’s Nest), Beijing National Aquatics Center (Water Cube) etc. to advance Beijing’s sports industry.
Over the past few years, Intersports’ managed Beijing’s annual FINA Swimming World Cup, FINA Diving World Series, and FINA Synchronized Swimming. In addition, Intersports managed the 2014 Americas Superclasico (football) between Brazil and Argentina, and continues to host World Snooker’s China Open. Supplementing Intersports’ repertoire, it also operated FiA’s GT1 race in Beijing, FC Barcelona’s China Tour, as well as their youth training camp in Beijing, receiving positive reviews from organizations across the globe. Intersports partners with a handful of international agencies and is always looking for new ways to better sports in China.