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Beiao Group Has Been Officially Designated as the Official Sport Presentation and Victory Ceremonies Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022
2019-10-23

On October 22, 2019, “Press Conference of the Official Sport Presentation and Victory Ceremonies Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022” was held at Beijing Longfu Cultural Center, a venue characterized by red walls and yellow tiles, Beiao Group Co., Ltd (hereinafter referred to as “Beiao Group”) has been designated as the Official Sport Presentation and Victory Ceremonies Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022.

Zhang Jiandong (Vice Mayor of Beijing, Executive Vice Chairman of Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games), Han Zirong (Full-time Vice Chairman and Secretary-General of Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games), Yue Peng (Secretary of the CPC BSAM Committee and Chairman of BSAM), Zhi Jun (Deputy Secretary of the CPC BSAM Committee and President of BSAM), Xiao Wende (Vice President of BSAM and Chairman of Beiao Group), leaders in charge of the relevant departments of the Chinese Olympic Committee, National Paralympic Committee of China and Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games, and representatives from the sponsors of the 2022 Olympic and Paralympic Winter Games attended the press conference. Zhang Jiandong and Yue Peng jointly unveiled “Combined Logo of Beiao Group and the Olympic and Paralympic Winter Games Beijing 2022”.

President Zhi Jun presided over the press conference

As an important part of the Olympic Games, Sport Presentation and Victory Ceremonies make the best of audio, video, music, performance and other elements to form competition arena culture atmosphere, present celebration ceremonies to commend athletes for their achievements, and showcase the culture of host country and the Olympic culture. Beiao Group becomes the Official Sport Presentation and Victory Ceremonies Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022, thereby creating a new category in the history of Olympic sponsorship.

Victory Ceremony of the 2018 Pyeongchang Winter Olympic Games

Thanks to vigorous supports from its parent company BSAM, Beiao Group always fulfills the political and social responsibilities of a state-owned enterprise. With its top-grade planning, production and execution capabilities in China, Beiao Group has participated in and undertaken more than 120 major events. It not only emerges as a renowned player with the greatest strength, brand awareness and strong sense of social responsibility in the domestic cultural and sports industry, but also enjoys widespread praise from all walks of life.

Production of the Opening and Closing Ceremonies of the 2008 Olympic and Paralympic Games 

Design and Launch of Welcome Dinner for APEC Summit China 2014 in Beijing

Various service supports for the IAAF World Championships Beijing 2015

Development of independent competition IPs, such as Tongzhou Half Marathon

Organization of 2005 World Snooker China Open

Operation of the South American Super Derby Cup 2014

Yue Peng commented in the interview that it is the responsibility and mission of a state-owned enterprise to devote itself to the preparations for the Winter Olympics. BSAM not only offers Chinese Experience in “Repeated Utilization, Comprehensive Utilization and Sustained Utilization” of the Olympic venues to the international community through the construction and operation of “Bird’s Nest”, “Water Cube” and “Ice Ribbon”, but also supports Beiao Group to become Official Sport Presentation and Victory Ceremonies Services Sponsor of the Olympic and Paralympic Winter Games Beijing 2022, better demonstrates China’s cultural soft power on the Olympic stage, tells the Chinese story, spreads the Chinese culture, and spares no effort for a complete success of the Olympic and Paralympic Winter Games Beijing 2022. 

According to Xiao Wende, Beiao Group adheres to the original aspiration and grand mission of “Born for the Olympics and Being Part of the Olympics”. Under the vigorous guidance of Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games and the full support of BSAM, in accordance with work requirements for “pursuit for perfection and absolute readiness”, Beiao Group continuously optimizes the work plans, strengthens the integration of resources, sets up standardized service systems, and strives to successfully fulfill the tasks of “Sport Presentation and Victory Ceremonies” of the Olympic and Paralympic Winter Games Beijing 2022. Beiao Group will continuously, as always, uphold its excellent quality, make every effort to launch collection, selection and promotion of the deliverables for “Sport Presentation and Victory Ceremonies” of the Olympic and Paralympic Winter Games Beijing 2022, and launch such events as selection of broadcasters in Chinese and victory ceremony personnel, with a view to vigorously publicizing the Olympic culture and carrying forward the Olympic spirit. In addition, Beiao Group will also vigorously gain ground in the mass ice and snow sports, hold “Meet 2022” Ice & Snow Cultural Festival, and echo with 2018-22 plan of the State Sports General Administration for “Mobilizing 300 Million People to Participate in Ice and Snow Sports”.


 In her speech, Han Zirong pointed out that Beiao Group is a powerful leader in Beijing cultural and sports industry. Beiao Group is expected to give full play to its advantages, meticulously plan and organize cultural and sports activities with intense Chinese cultural characteristics, ice and snow sports features and the era traits, render top-quality sport presentation and victory ceremonies services, allow athletes, media, audiences and other customer groups to cherish pleasant and unforgettable “Beijing Impression”, and help realize the glorious vision of “Joyful Rendezvous Upon Pure Ice and Snow”. BSAM is also expected to further strengthen resource coordination, go all out to support Beiao Group and preparations for the Winter Olympics, and assist Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games to make related preparations in a more satisfactory manner.

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